Products Include:
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Large banners & signs
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Direct mail
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Postcards
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Brochures
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Ballots
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Newsletters
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Door hangers
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Rack cards
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Palm cards
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Yard signs
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Business cards
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Bumper stickers
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Magnets
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Balloons, buttons & more!
Political Printing
Testa Group is a world-class digital marketing agency specializing in the creation, delivery, and optimization of
turn-key political and marketing campaigns.
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How We're DIFFERENT:
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Data - Legacy agencies rent lists- we own the data
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Reach - We know your voters- behavioral analytics and data scientists measure, segment, and target your voters issue by issue, voter by voter
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Complimentary - We work in tandem with your existing team to boost all efforts with better data and reach
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Low Cost - Streamlined process and decades of campaigning results in better, faster, and less expensive digital voter outreach
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We Manage:
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Databases and Data (shared with candidate)
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ESP and Sending Infrastructure
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Opt-In and Opt-Out Lists
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Compliance (CAN-SPAM)
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Creative Assets
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Landing Pages
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Signal Data (shared with candidate)
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Feedback Loop (forwarded to candidate)
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Who We Are:
Ideas
Early-Stage Positioning
Purpose: To gather market and voter intelligence early in an election cycle to gain insight into best messaging and targeting, campaign optimization, and building & refining email lists
and data sets.
Timing: 8 - 18 months prior to election
Process:
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Gather information from candidate/staff
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Rank issues and messaging
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Test against small data sets (email and social media)
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Analyze (landscape)
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Subjects, creatives, and tone
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Competition
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Market/Geo and issues
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Mid-Stage Push
Purpose: To drive home solidified campaign messaging, harden platform stances, garner voter and friendly support, plant seeds for fence-sitters, and create substance and size to the campaign.
Timing: 3 - 8 months prior to election
Process:
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Refine lists and segments
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Refine messaging
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Broader targeting
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Segment specific messaging
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Set cadence, frequency, and schedule
Stretch-Drive Attack
Purpose: To drive hardcore voters and constituents to take action and vote, convince fencesitters to take action, drive home late stage revelations and issues, and pull last-minute funds for campaign needs.
Timing: 2 months prior to election through election morning
Process:
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Schedules and plans are more rigid
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"Get out and vote" and polling places pushed
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Hard call to action
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Message narrowed to key issues
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Feedback loop is shortened
Hot Button Issues
Purpose: Rapid deployment of email campaigns to highlight breaking news/issues and/ or address major stories that may affect the election and/or entice voters. These campaigns are also deployed as last-ditch efforts when crucial action is needed.
Timing: Ad-Hoc
Process
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Identify and assess
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Rapid deployment
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Messaging
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List segment targeting
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Landing page
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Call to action
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Feedback
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We accept payment through all major credits cards and FourSquare.
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